RUKN was started by two brothers in Sydney in 2023 when the genocide in Gaza started. Like a lot of Muslim men, we were training in gear from brands we later learned had links we couldn't sit right with. We didn't want to just stop wearing something. we wanted to build something better to wear instead. So we set out to create a gym and training essentials brand designed properly for Muslim men: within Islamic guidelines, quality workmanship, Muslim-owned manufacturing and majority-Muslim service providers, and a real share of every sale going back to those in need in the Ummah.

Our mission is simple: serve the ummah in whatever way we can. For us, that starts with the product. Quality gym and training apparel built for Muslim men. But it doesn't stop there. Our manufacturer is Muslim-owned and we've made sure to work with Muslim-owned businesses and service providers wherever possible because who we build with matters as much as what we build. We've also made a conscious decision that with every single sale, no matter what, 10% goes directly to charity. We’ve partnered with Humaniti Foundation who've supported millions of people across more than 30 countries including Palestine, Yemen and Sudan through emergency relief, clean water, food aid, healthcare, and orphan care. This is our humble way of trying to give back to the ummah, May Allah accept from us.